Introducing specialised business websites for b2b business growth. The websites are optimised to rank well in Google search, to put you in contact with new customers.

ARE YOU IN THE B2B BUSINESS?

If you are, you would have realised the steps commonly involved in marketing and growing your business. First, you need to have a good industry database so you can identify prospects. Then, you have to develop your value proposition to present to your prospects. And finally, the necessity of maintaining cordial relationship with your customers, so you can get repeat orders. Plus, there is always the competitive pressure to reduce your prices. B2B Marketing is very different from B2C marketing. There is no attracting packaging, no wide distribution. It is often impersonal, logical and value driven.

A LOT OF B2B MARKETERS USE THE WEB

Do you realise the value of web? Let us demonstrate it through facts.

The internet or web is an infinitely powerful tool. A lot of us do not appreciate the power of it. Let us take a look at some syndicated data.


As you can see, in July 2012, there were 124.7 million or 12.47 crore Indians using the web in some form or the other. Not just that, the rise in one year, July 2011 to 2012, has been a phenomenal 41%. Further, 75% of the internet audience in India is aged 35 years and below, promising to make it the youngest online population in the coming years. Females formed 39.3% of the total audience, and the sharpest growth was observed among male and female segments in the age-group 15 to 24.

Almost all categories on the web are growing. And remember, the base is more than 12 crores, which is bigger than the cumulative reach of newspapers. Just think about it.

Not surprisingly, Google and Facebook top the list of most popular websites. If you are not on Google, you are not there. It's as simple as that.



Now we come to Social Networks. Naturally, Facebook dominates the scene in India with 52 million or 5.2 crore people using it. All these are huge numbers that indicate how the web is the preferred medium in India now.


The other quiet revolution has been the access of web through mobile phones, which now has overtaken access through desktops or laptops.WHAT DOES THE WEB MEAN FOR YOUR BUSINESS?

Plenty, if you ask us. A professional, relevant and optimised website gives you a strong foothold on the web. It is being there or present in person when customers come looking for you. It is like being connected to 6 crore Indians who are searching for something on the web.

THE ECONOMICS OF GOOGLE - FOR YOUR BUSINESSTaken on an yearly basis, even if 1% of these were interested in the category of business you are in, that translates to 6 lakhs. Just think about it. 6 lakhs, from across India. Now if even 0.1% of it were to be your buyers, it could translate to 600 new customers for you in one year. Putting it another way, if we take a probability of 1 in 10000, it could mean 600 new enquiries for you.
Can you afford to ignore this opportunity?

WE SPECIALISE IN CREATING BUSINESS WEBSITES THAT ATTRACT BUSINESS

At Web Marketing India, we specialise in creating effective business websites, that rank well on Google and help you find new customers. The websites we create are relevant and specific to your business. We do not create flashy or pretty websites. Our endeavour is to create business websites that help your business grow, and pay back the money you invest with us. For a sample of our work, please see: http://professionalwebsiteforbusiness.webs.com/websites-that-work


WHY SHOULD YOU BELIEVE US?

That is why we have developed this blog. When we were preparing to enter this highly competitive yet little understood business, we developed a complete case – composed of websites and blogs which would rank well on Google. By well, we mean on the first or second page of Google. When somebody is seriously searching for something on Google, they usually do not go beyond the first two pages. So your website should rank on the 1st or 2nd page. Otherwise it serves no business purpose, howsoever content rich or flashy it might be, and whatever the cost.

We selected the segment of “Advertising Education” and tried to create sites and blogs, each optimised for a different keyword within this segment. The first website we built is www.theadvertisingcollege.co.in. Today it ranks on the first page of Google for the keyword “Advertising College India”, “Advertising Colleges in India”, “College of Advertising India”, “Job Oriented Advertising Colleges” and a lot of other variants.



CREATING YOUR ADVERTISEMENT ON GOOGLE PAGE

Equally important with good ranking is how your website appears on the Google page. The reader or person with the query has very little time. He is in a hurry to find out the solution to his problem. Therefore, the more SPECIFIC you are, the better it is. The web, or Google, is not the place to use flowery or highfalutin language. BE SIMPLE. BE SPECIFIC. BE RELEVANT.

RICH SNIPPET FOR BUSINESS WEBSITES

Google gives us only three lines: the header – so choose your website name and descriptor with care, the sub header which is your website address, and the two line descriptor called “rich snippet”. This is very crucial because you have to describe your business in two lines or 30 odd words. If you look above, I have described my business (it is not a real business, please note) as “Advertising college is a college for those who want to study Advertising, Public Relations & Event Management, on the weekends. Study while you work”. Now this is as precise as one can get. Attention grabbed. Query solved.

With our first website we have been able to rank on the first page for at least 10 different keywords – all this without paying a single penny to any SEO or any one else.
Next, with almost the same content (that’s the key) and the company logo, we created another site, a blog this time, called http://theadvertisingcollegeindia.blogspot.com. This was optimised for keywords like “Short term advertising college” & its derivatives. We wanted to see whether we could optimise a blog for another keyword.
And here we are. The blog again ranks on the first page for at least 4 – 5 different keywords.


Now the keywords that we did not have a website was "short term advertising course" which we felt attracts a lot of queries. So we developed two blogs especially optimised for this keyword. One blog, called http://shorttermcourseadvertising.blogspot.in/ now ranks on page two, in less than a week's time.

Two of our blogs, or mini websites now rank on page four, for the same keyword. So we have three websites ranking in the first four pages, each with the same proposition or promise. 

So how did we do it? How did we manage to rank on the first page of Google while millions of websites out there struggle? What did we manage to do what others could not? Or did not? It is more a question of “did not” than “could not”. Google plays by simple but fair rules. It demands that content be original, relevant and specific, and it rewards patience. But it demands you respect others and try and produce something better if you wish to get ahead. Yes, it is a big challenge to be listed on Google’s first page, especially for categories that see high traffic. And we are there to help you.

BONUS KEYWORDS

Further, as your website spends time on Google, you find it gets optimised for a lot of keywords that you did not plan for. That is always a good thing. Listing on Google is our ultimate aim. And if there are some keywords that come as bonus, they are worth their weight in gold. Here is an example. We made a blog called http://oyeithappensonlyinindia.blogspot.com. Sometime back we discovered that it ranks as the first site under “Fantastic Names India” key phrase.

HOW MUCH TIME DOES IT TAKE TO RANK ON GOOGLE?

Before we answer that question, why is it so important to rank on Google? There are two reasons. One reason has to be the sheer size of the e-commerce industry in India, which is now touching Rs. 60,000 crores. The second is the way the behaviour of consumers is changing. Today, a lot of consumers are logging on to the net to find out more or preview the product before they decide to buy it. The web & youtube are thriving with reviews, previews and advice. Even if consumers eventually buy offline, they are reading up a lot of information online. And almost of it begins where? You guessed it. Google. It is no surprise that last year (July 2011 to July 2012) Google India received 6 crore (yes!! 6 crore) unique visitors to its site with queries. This number would be bigger than the viewer base of many TV channels.

Now we come back to the question of how much time it takes to rank on Google. It really depends on how crowded the category is, but if your website has relevant content & optimised for the right keyword, your website can start appearing within 3 – 4 days on Google, on the initial pages, gradually moving up. Of course, this is possible only if the website is created in the right way.

FACEBOOK COMPANY PAGES SHOW UP IN GOOGLE SEARCH

Finally a word about Facebook. We have seen Facebook company pages doing well in Google Search. For example, our Facebook page http://www.facebook.com/TheAdvertisingCollegeIndia sits on page two for keyword “Advertising College India”. Similarly, another of our Facebook pages http://www.facebook.com/pages/The-College-of-Advertising-PR-Event-Management/471799102859349 is also sitting on page one and two for “College Advertising PR Event Management” or its variants.

FINALLY, WHO ARE WE?

“We” is “Me”. I am Vineet Vishnu – the founder and promoter of this company. You can get to know me better by looking at my Google Plus profile on the right. It is a one man virtual company, committed to give you personalised service.

You can log on to our main website: http://professionalwebsiteforbusiness.webs.com for a complete overview of us.

OUR PACKAGES ARE REALLY COST EFFECTIVE

Today, everything is available off the shelf on the web. You can get a website created for free. Or create one yourself. Therefore, do not pay for mere creation. Pay money for relevant and specific content. Which is where Web Marketing India comes in. We use the free services available on the net so you do not pay a penny extra. Instead, we work as your business partners, mining relevant keywords for you, so we can create relevant, specific and of course, affordable websites for your business. Do have a look.





GET IN TOUCH

We are eager to hear from you. You can call us at +919811881086 (post 6 pm, any day) or send email at: vineetvishnu@yahoo.com. Or use the form below to leave a query, and we will get back to you at the earliest.

You can also leave your comments in the Facebook comments box below.

Thanks for reading. See you on the web.